SEO GUIDELINES

SEO GUIDELINES
Optimising our Digital Content
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What is SEO?
SEO is the process of optimising the content on our websites to ensure that when people search for Hays, they can find us.
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Creating content
Optimised content is essential in supporting a high search ranking for the keywords searched by customers.
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SEO checklist
Use the SEO checklist to quickly make sure you're following the SEO guidelines.
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Technical build
Certain technical characteristics of websites are given preference in search result rankings.
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